What Is the Marketing Mix? Every Consumer Knows the Product, Where He Buys It, Why He Has Chosen It and Its Price. Taking into Account All These Points in Which the Consumer Makes Decisions, and Anticipating This, Is the Central Axis of the Marketing Mix or Commercial Mix. Therefore, the Marketing Mix or Marketing Mix Consists of the Set of Activities Aimed at Promoting and Marketing the Brand or Product in the Market . Always Taking into Account the 4p's and with a Clear Objective: to Attract and Retain Customers Thanks to the Satisfaction of Their Needs. Philip Kotler, World Expert in Marketing, Defines It Very Well in His Book:

Marketing 4.0. Transform Your Strategy to Attract the Digital Consumer (Lid Editorial): « the 'Marketing Mix' Is a Classic Tool to Help Plan What executive list to Offer Consumers and How to Offer It ”. Once We Have a Clear Concept, What Are Those Internal Variables or the Well-Known 4p's That We Have Talked About? the Product, Price, Place or Place and Promotion. the Marketing Mix Strategy Will Be Aimed at Adapting These Four Variables to the Market. a Very Clear Example Is When a Company Wants to Make the Leap to Digital. as Is Logical,

This Will Have to Adapt the Variables to the Digital Context After Seeing How the Market and the Consumer Behave in This Medium. the 4ps of Marketing Have Analyzed the Strategy of Companies Internally Since the 1960s. They Serve to Organize and Detail the Actions Related to Making Goods and Services Available to the Target Audience. for This, It Is Important to Take into Account the Behavior of the Market and Our Potential Client. the Objective Is to Achieve Maximum Customer Retention and Loyalty, Satisfying Their Needs to the Maximum. After This Example, the Answer to What the Marketing Mix Is ​​Is Clear: Something as Simple and Complicated